Androidify

Role. Associate Creative Director

Client. Google

Androidify is an AI-powered online tool that allows users to upload a selfie or write a prompt, and customize their very own Android bot using the best of Google AI. Being that Android has always stood for self-expression, openly championing customization and inclusivity, Androidify served as a natural extension continuing to empower tech mavens to create a world of their making — only now with the magic of AI in their hands.

Partnering with the Google Developer Marketing and Google Pi teams, R/GA designed and developed the Androidify experience, leveraging Gemini Flash throughout. To start, a custom dataset was manually developed to train the AI model and iterate. R/GA then leveraged AI by writing a script to generate over 230K unique combinations from these assets. In close collaboration with Google, we fine tuned and tested an Imagen 3 model specifically built for Androidify until we arrived at Android bots reflecting the users’ likeness through a vast array of fun accessories, elaborate clothing, and spot-on hairstyles. With Androidiy, R/GA demonstrated the immense potential of AI in user generated brand expression.

Bringing the bots to life with Google’s AI video generation

Just when we thought it couldn't get any better, we where tasked to add Veo 3, Google’s AI video generation tool, to the Androidify experience. With Veo 3, users would create their Android bots then further customize with animation. To bring this to life, we conceptualized themes that we called vibes based on popular hobbies and interests. 

Our 10 vibes consisted of animated backgrounds and mini 8 second animation stories — complete with impressive dance moves and unexpected actions. Over 500 individual assets were 3D modeled and over 4,500 bots were manually assembled to compose the final training dataset. The vibes served as a preset with the real magic unfolding in Veo 3 delivering a slightly varied animation each time, creating a truly unique bot video for every user.

Pulling back the curtain on vibes

Showcasing the magic
of Androidify in person

Unveiled at I/O 2025 with glowing accolades, the interactive Androidify demo prompted event goers to grab accessories, stand in front of their own giant screen equipped with a camera, and customize their Android bots. After scanning a QR code, users received a fun sticker sheet takeaway with their own personal Android bot as well as the opportunity to download and share to social. Today, the demo — now with Veo 3 — continues to travel the globe making appearances with much fanfare at Google events worldwide.    

Success

02

Days at I/O 2025

1,805

Total Android bots created

1,774

Sticker takeaways printed