Client. Nike / Role. Design Director.
Win on AIR.
This time I had the opportunity to work as the Design Director for the digital aspect of Nike Air performance shoes, designed for Nike athletes competing in Paris 2024.
The Design System
The billboards underwent a transformation where the term "sport" was replaced with specific sports like soccer. This deliberate change aimed to emphasize the LGBTQIA+ community's presence across various sports. At the end of the motion we added a QR code that drives to a Resource Page with material about inclusivity and links to organizations that support the LGBTQIA+ community.
R/GA Team.
Edan Michener, Matt Jakob, Agustina Carnero, Lillie Laurier, Lucia España, Henrique Ferreira, Chistian Arias, Peter Toutant, Emma Ziesemer, Molly Georgetta, Daralyn Chong, Luanda Farina, Rebecca Shead, Teddy Black, Tessa Baker, Virginia Saldaño, Mariano Loboda, Julian